WPP was expected to retain the business after Publicis Groupe won PepsiCo’s global media account. Following the move, ...

OpenAI has been building out ChatGPT's advertising business as a revenue stream alongside subscriptions, given that a ...

As India’s EV market gets more crowded, brands are looking beyond specs and performance to make a stronger case for their ...

Hamdard partners with WPP Media to take its skin health proposition to younger consumers through a multi-platform ...

JAL Bath Fittings has appointed actress Wamiqa Gabbi as its brand ambassador and launched a new digital film built around the ...

The move comes as the agency looks to build its creative leadership and drive contemporary, culturally relevant work ...

The campaign brings three generations together around a Ganpati celebration, using jewellery as part of a family tradition ...

From word of mouth to award-winning brand films, Lahori Zeera has grown from a Chandigarh mohalla brand to a pan-India ...

Sweet Karam Coffee’s DIY Modakam Kit brings families back to the kitchen, combining food, storytelling and creative play to ...

A raid in Navi Mumbai exposed alleged tampering of FMCG labels, putting product info & supply-chain oversight under scrutiny.

Priyadarshan joins A&M’s Business Transformation Services practice with over 20 years of consulting experience across ...

A raid in Navi Mumbai exposed alleged tampering of FMCG labels, putting product info & supply-chain oversight under scrutiny.