Clay-mation sequels, an ode to 90s sitcoms, a 26-minute epic and more feature in this year’s pick of the ten best promos ...

Brands creating outrage is now a marketing strategy. But is it an effective way to build brand loyalty, or just temporary ...

In 2025, artificial intelligence remained the number one source of both concern and excitement for creatives. Here we assess ...

Mark Sinclair picks his ten favourite book covers of the year, chosen for their “strong, characterful, challenging and ...

The elegant new campaign depicts the delicate dance of filmmaking, and the trust required between artists and film companies ...

Gray picks his favourite movie posters of 2025, from Frankenstein to Pillion, Sentimental Value to Hard Truths ...

From boycotted logos to bold updates and everything in between, this year showed branding at its most reactive, expressive and culturally entangled ...

Having graduated just last year, studio Ivy/Aidan is already working for clients including Ffern and enjoying experimenting ...

Under Xiberras’ tenure, BETC has become one of the world’s most awarded agencies. His quirky creative direction on campaigns for brands such as Canal+, Citroën, and Unicef is behind this success.

In an age of algorithmic ease and AI slop, brands that are willing to introduce strategic resistance are best placed to ...

Amid another turbulent year for the ad industry, plenty of engaging and compelling work was made. Here’s our ten favourite campaigns of the year ...

Alec Maxwell takes us behind the scenes at EE72, the new media company set up by Edward Enniful, where he is chief visual ...