PepsiCo’s reported Publicis appointment points to a global media model where AI connects planning, activation, identity and ...

TikTok and Kearney estimate platform-attributable K-culture spend could reach US$10.1B by 2030, led by beauty and ...

LG’s AI-Dol maps washer-dryer features to idol “members,” using a song and K-pop visuals to make AI time sensing and capacity ...

The UPS Store debuts Blu in a multiyear campaign to broaden service awareness beyond shipping, supporting franchise ...

DoorDash’s Live Nation ANZ deal adds concert perks and festival activations, reflecting how brands use live events to drive ...

A practical fashion influencer marketing playbook for choosing creators, structuring content, building long-term partnerships ...

Shopee’s 9.9 campaign uses a jingle rewrite and two artist personas to frame shopping as identity, supported by themed promo ...

Campaign flights are giving way to content systems that serialize ideas, pace assets, and use participation to extend ...

A practical food influencer marketing framework for choosing credible creators, designing for product trial, measuring ...

Pet influencer marketing requires brands to vet both the animal persona and the human creator behind it. Here is how to cast, ...

Tiger Beer’s new campaign treats courage as everyday behaviour, using a tiger metaphor and a Southeast Asia insight to shape ...

A practical framework for disclosure, truthful claims, creator independence, audience risk, synthetic content, and campaign ...