When it comes to marketing and PR, most business technology companies feel they’re playing catch-up in a race whose rules keep changing. That’s according to “How to Win Influence in B2B Tech,” a ...

Since November 2024, revenue from gifts has increased 250% at Patreon. The platform's Marketing SVP discusses the brand’s ...

Tree Hut’s ice skating holiday pop-up is one of the most buzzed events it’s hosted, generating 235,000 social media ...

Hard seltzer beverage brand White Claw hired comedy trio Please Don’t Destroy for its holiday campaign centered on roasting ...

Oura has positioned its latest smart ring collection, the Oura Ring 4 Ceramic, as a powerful health and wellness device— that ...

If you want your CFO to see marketing as the engine of profitable growth it truly is, start by changing your language.

The number of marketers turning to social media influencers to help share their message continues to rise — but brands need ...

According to Harris Poll research, marketers need to oppose the trend of “beigeification” created by repetitive, omnipresent ...

TV and online retailer QVC hosts a two-day pop-up store in New York City to increase awareness for its brand in person and on ...

Airbnb.org's new campaign encourages viewers to donate to provide housing to those in need this holiday season.

In time for holiday shopping, shoe retailer Snipes launched its first U.S. loyalty program to build community for consumers ...

While sales of honey grew nearly 6% over the past year, lack of awareness of its versatility and wellness benefits is ...