Hyundai is putting 28 years of Hope on Wheels fundraising behind "Mark of a Warrior," a new campaign fighting childhood ...

Marketing campaigns featuring athletes have become commonplace. So for a promotion tied to the kickoff of college football ...

Even with Pepsi distribution, energy drink Celsius keeps its focus on gyms and in-person events to acquire customers.

New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use ...

The ANA said creativity is very important to B2B advertising, but few said they were confident in their company’s ability to ...

As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition.

B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says ...

When Ramon Soto, Senior Vice President and Chief Marketing and Communications Officer, joined Northwell Health 12 years ago, the health company was grappling with standing out in a crowded market ...

Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its direct-to-consumer website, where 45% of customers are repeat buyers, and Ulta as its ...

the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette.

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.