It now accounts for 26% of the country’s 15+ population, according to the Kantar Media Compass Report, Q3 2025. The report, a ...

Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...

Surath, who was Performics COO, has been elevated to chief strategy and transformation officer, Publicis Media India.

Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...

A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded ...

Contact Customer Support at [email protected] or call +91 22 69489600 The Pinterest Predicts 2026 report shows ...

India’s regional food creators haven’t just expanded the content landscape; they’ve reshaped India’s food culture itself.

“Globally 23 billion pairs of shoes are dumped in landfills and stay forever on the planet,” Padhi noted. Chupps designed its ...

The next generation of men is defining masculinity as a spectrum, not a template, giving brands a rare chance to be a part of shaping culture.

The Pinterest Predicts 2026 report shows Gen Z using the platform to trade viral chaos for slower, highly curated lives. This means that making pen pals, maximalist brooches, and outdoorsy, ...

Articles written by Indrajit Lahiri ...

If the ad industry treats these reforms as a catalyst for transparency and legal soundness, the codes could be pivotal to ...