It’s a little less sunny in California these days – at least as far as The Trade Desk is concerned. The Ventura-based ...

Platforms are sitting on audience data that would validate their inventory, and they are choosing not to share it.

McGrath left Prebid following five years as chairman after stepping down as SVP of product at Magnite. Now, overseeing Prebid ...

AI is transforming how the pharma industry approaches drug development. On average, the industry invests $2.6 billion to ...

Google must rework search in Europe to comply with the Digital Markets Act. And: Brands are still trying to figure out video game advertising ...

Telly makes its home screen ads available for brands to buy programmatically – and pushing for industry standards to help ...

Jana Meron and Scott Messer talk through the sell side’s biggest challenges and what Google avoiding an ad tech breakup means ...

Buy-side experts said it’s another example of a Big Tech platform taking advantage of the lack of transparency built into ...

OpenAI's growing ads business is starting to prove its worth. But if it wants to keep growing, it's going to need stronger ...

Dive into AdExchanger's Tim Hart coverage for the latest updates, expert opinions, and analysis shaping the future of advertising and marketing technology.

TikTok comments can now include polls and videos; vertical video app Shortical introduces AI ads; and Meta's upcoming ...

Let’s say you’re developing a connected TV marketing campaign for Nike. You’d probably have the most success buying ad ...