AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...
Jay Richman, Amazon’s VP of product and technology, on how AI-generated ad creative can still stand out at scale without ...
Whereas 75% of Coke’s paid media budget went to TV in 2019, this year 70% will go to social media, primarily influencer ...
The VAB is accusing Nielsen’s Big Data + Panel of producing “instability, inconsistency and irrational” TV audience ...
In addition to spending on R&D, Fluency will accelerate its hiring, mainly in engineering, product and AI. Lane estimates ...
On Tuesday, Infillion launched fully agentic media execution platform built on MCP, marking a shift from the programmatic to ...
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand ...
AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are transforming digital media and marketing, from data, privacy, identity and ...
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