Let’s pretend for a moment that you are a UX designer at a technology company building a brand new product. Things are going great; you’ve designed and launched a product your customers find useful ...

Imagine it’s 7:00 a.m. Your phone, lying quietly on your bedside table, suddenly lights up, and your alarm rings. You sit up, turn off the alarm, and pick up your phone. Before you fully awaken or ...

In early 2014, we found ourselves working for an organization with a large product portfolio built up over decades of acquisitions. To create a cohesive branded experience, it became clear that many ...

In Asian countries, especially in Southeast Asia, user experience or UX until relatively recently has been thought to be just focused on the look and feel of an interface. Not only did the majority of ...

Machine learning (ML) practitioners face a growing problem: Products and services increasingly generate and rely on larger, more complex datasets. As datasets grow in breadth and volume, the ML models ...

Figure 1. So many ways to greet a person—multi-language design. Multilingual design is a complex undertaking, but it is crucial for making websites accessible to international markets. You need to ...

Text readability is often an accessibility obstacle in both real and digital worlds. I once got an invitation to an event that looked like Figure 1. Figure 1. Low-contrast text: Hard to see, hard to ...

This fall, a graduate of Michigan State University successfully begins a career as a user experience analyst for a large company. She has already interned there, so she knows the people and the work, ...

One of the most exciting career transitions one can go through, regardless of the discipline, is from individual contributor to manager. Becoming manager of a user experience team adds to that already ...

Augmented reality, or AR, is becoming mainstream. Sources from TechCrunch and ABI Research to Business Insider state that the industry of AR and VR (virtual reality) combined will reach more than $100 ...

English was the first language used on the internet, making up approximately 80% of all internet content by the 1990s. However, as Holly Young explains in “The Digital Language Divide,” “English’s ...

We invite you to visualize the story in the above graphic (Figure 1). You answer your house door to find your friend sopping wet from a surprise rainstorm. Would you act as if the situation were ...