In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.

The class-action lawsuit against Meta could mean compensation for advertisers charged based on allegedly inflated reach ...

Amazon's title changes include restrictions on character length and keyword repetition, promoting concise, customer-focused ...

Phishing scams targeting Google Ads accounts are draining ad budgets, disrupting campaigns, and exposing advertisers to reputational risks.

TikTok to be banned for 170 million U.S. users, disrupting campaigns and forcing brands to pivot organic and paid strategies.

To determine the right approach, SEOs should track key metrics associated with digital PR campaigns, such as: The rankings of ...

From sparking ideas to refining content, learn to integrate generative AI into your PPC ad copy process without sacrificing quality.

Google Ads' new barcode and QR code promotion formats streamline how customers redeem offers across digital and physical ...

Step up your advertising game with insights on TikTok’s unique ad formats and best practices for connecting with its vibrant community.

Google apparently made a significant change to its system in the last 48 hours that is impacting multiple SEO tools. The change appears to have blocked many scrapers and APIs, resulting in a data ...

LTV:CAC isn’t always the best metric for PPC. Avoid pitfalls that can lead to misguided budget decisions and overestimated profitability.

Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.