This Future of TV Briefing covers the latest in streaming and TV for Digiday+ members and is distributed over email every Wednesday at 10 a.m. ET. More from the series → This week’s Future of TV ...

Creators have spent years optimizing for social media algorithms. Now, they’re facing another digital hurdle in discoverability: AI chatbots. It’s not just shoppers turning to LLMs for product ...

As other DSPs move their business closer to clients, inadvertently or consciously avoiding agencies as middlemen, one is looking to recruit more agencies to its cause as it seeks to expand its client ...

An agent buying ads sounds great in theory to a lot of advertisers. Less cost, less complexity and ultimately less need for a human in the loop at all. Georgia-Pacific knows that better the most. It’s ...

Adapting to AI search is a muscle memory problem, not a hacking problem — at least that’s how Stanley 1913 sees it. The brand could chase quick wins the way some competitors have, gaming its way into ...

Klaxxon alert: another social network is launching on Thursday. This one, though, isn’t ruling out advertising. It’s called divine as a nod to Vine, the influential, though short-lived six-second ...

This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series → Welcome to the year ...

Employee creators are a new brand strategy in marketing circles. Making them work, however, is another matter. The first major problem is infrastructure, or the actual format and layout of these ...

European publishers are getting hit harder than North American sites by AI bot scraping – and no one really knows why. A recent report from TollBit found that European sites get scraped more by AI ...

WPP’s fall from holdco supremacy has been apparent for a while. But newly revealed accounts from insiders lay out, in granular detail, exactly how it happened. Before diving into those accounts it’s ...

It wasn’t that long ago that a brand announcing a creator had taken up an internal role would’ve triggered an eye roll. Gemma Collins called herself creative director at Canva. Dhar Mann as the NFL’s ...

At a time when companies are using AI to automate work processes and build products faster, The Atlantic is taking an increasingly unusual approach to its latest game: building it by hand, every day.