Jasmine Trivino asks if the female shopper identified in research is recognisable in the final work or has everything about ...

Dana Sarkis shares why the future of AI in marketing depends less on automation and more on diverse leadership, human insight ...

Audience members submitted questions in real time. Generative AI models such as ChatGPT and Claude first answered the ...

Almarai’s Nabil Sleiman challenges marketers to compare their last big work campaign to the original brief, and then map the ...

Captizone Media has launched a digital out-of-home (DOOH) advertising network across 250 salons in Dubai, with 1,200 digital ...

Robertson, who has more than two decades of leadership experience within Omnicom, is expected to work with Ruhanen through ...

Sulaiman Al Hattlan, Founder and CEO, Hattlan Media, said, “We believe the environment in which people work can inspire ...

BPN MENA’s Rosie Elligate explains how the luxury ecosystem is part of the product itself in this latest Women in Advertising ...

KFC partnered with ZAT Baloot to turn the Saudi card game into a branded game-night experience with the support of TBWARAAD.

Taking place 6–7 October at Dubai Media City Courtyard, the two-day programme will bring together MENA and global industry ...

Campaign Middle East shines a light on women leaders from across the Middle East region’s advertising landscape who call for ...

Interesting Times's Sally Alzaza explores AI, creators and the growing value of talent, asking whether the industry is ...