Entertaining content—whether funny, charming or surprising—drives stronger recall, sentiment and purchase intent.

E.l.f.'s collaboration with controversial comedian Matt Rife has faced a barrage of backlash from consumers and beauty ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they also see an agentic advertising opportunity.

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...

Some of the major public ad tech companies see AI search platforms such as ChatGPT threatening open web traffic, but they ...