Brands are beginning to experiment with advertising directly to AI agents, but with limited buying options, murky measurement and unsettled platform rules, it remains a highly speculative channel.
Ad Age partners with executive search firm Taligence for a monthly look at the biggest CMO hires and employment trends. The ...
The tennis great makes a rare return to commercial advertising, providing a voiceover paired with classic footage.
Nine spots follow people taking absurd routes to love, fear and thrills—plus, the streamer unveils its “TubiFone.” ...
The advertising industry is having the wrong conversation about AI. Much of the focus has been on automation: faster planning, activation and optimization, with fewer manual tasks. Those efficiencies ...
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