The arrival of the new CEO of the PGA Tour, Brian Rolapp, produced an avalanche of reactions, and Greg Norman also commented ...

The PGA Tour’s new CEO Brian Rolapp promised “significant change” during his introductory press conference. Rolapp, who spent years at the NFL as commissioner Roger Goodell’s right-hand man, wants to ...

With an influx of new people at the head of the sport's most important bodies, the groundwork is being laid for rapid change, ...

After the PGA Tour's Future Competitions Committee met on Tuesday, PGA Tour CEO Brian Rolapp and committee chair Tiger Woods ...

PGA Tour CEO Brian Rolapp is taking lessons from his NFL days and doesn't want the Tour to depend on just a few star faces.

PGA Tour CEO Brian Rolapp moved over from the NFL with a clear goal: help push golf even further into the mainstream. Rolapp was a key part of that rise. Before taking over at the PGA Tour, he was COO ...

With the PGA Tour reportedly looking at making seismic changes, Golf Monthly's tour experts discuss whether we're enthused or ...

The perfect idea for the PGA Tour's competitive model as it tries to satisfy those wanting both parity and scarcity? The ...

The scarcity thing is something that I know scares a lot of people, but I think that if you have scarcity at a certain level, ...

The PGA Tour is at a crossroads with many decisions to make, writes Bob Harig. It's clear that even when he's not competing, ...

When Brian Rolapp stepped in as the PGA Tour’s new CEO earlier in 2025, he framed his ambition around three guiding principles: parity, scarcity, and simplicity. With those priorities in mind, the ...

PGA Tour CEO said during a recent business forum that the success of his tour isn't dependent on a handful of stars, though he added that scarcity and simplicity are still areas where the product ...