Refusing to be hampered by manual processes and inefficient workflows that often plague influencer marketing, Clicks Talent has invested $250,000 of its own capital in building a new platform, Zano, ...

The inside story of how Farley and Ford marketers made a last minute change of plans, that have Ford brand now leading U.S.

The hot sauce startup brings generations-old family recipes of West Indies hot sauce to shelves with support from the ...

In today's competitive landscape, a robust go-to-market (GTM) strategy can determine the success or failure of a product.

Marketers often worry that performance marketing and its focus on short-term sales is crowding out brand-building activities aimed at enhancing customer perceptions of their brand—and is ...

Julia Zambello has built a career renowned for her adaptability and a clear understanding of the demands of modern digital ...

Importance of a Marketing Strategy in an Organization. Because one aspect of a marketing plan affects all of the others, coordinating your activities is critical to eliminating interference and ...