Conceptualised and designed by Fundamental and executed on-ground by TriOOH, Superlative Films and Spark Foundry, the new ...

Meta has officially announced advertising on WhatsApp, marking a significant shift for the messaging platform after years of ...

By mid-December we are usually in what’s affectionately known in the media industry as “the silly season”. This is when the ...

WhatsApp is preparing to expand ads across its Status and Channels sections, allowing more users to see sponsored content inside the Updates tab. While ads won't appear in private chats, they will ...

Over the past few days, many users have reported spotting promotional posts mixed between regular Status updates or appearing ...

As the mountain of evidence grows, AI can also extract what is useful. Streams of messages, videos and voice notes can be ...

The European Commission has launched a formal antitrust investigation into Meta over whether its WhatsApp AI policy restricts ...

The great Robbie O’Connell needs no introduction to most readers of this column. A singer and songwriter with a fabulous ...

New beta code points to an ad-supported search layer inside ChatGPT, revealing how rising inference costs are reshaping LLM business models.

Meta is making billions of dollars every year from ads marketing scams and illegal products on its platform, according to a new report from Reuters. The report details the staggering numbers behind ...

Meta fuses WhatsApp Status ads with click-to-message, giving brands a bigger stage to spark chats and boost engagement. Meta is giving advertisers more ways to reach WhatsApp users by combining ...