Children have returned to school, and some parents are concerned they could be bringing home a tiny nuisance: lice.

Google Ads can now surface a recommendation to link your unlinked Google Analytics account to your Google Ads account. The neat part is that the linking of your Google Ads and analytics account can be ...

The Justice Department gets a second chance to force a breakup of Alphabet Inc.’s Google on Monday as it heads to court ...

Day Two of the remedies phase of the Google ad tech antitrust trial was a grueling back-and-forth about the future of Google ...

The Justice Department argued that the best way to address the company’s unfair advantage was to force it to sell off ...

Alphabet's Google is seeking to avoid a forced sale of part of its online advertising business in its latest face-off with ...

After deflecting the U.S. Justice Department’s attack on its illegal monopoly in online search, Google is facing another ...

Automation can drive PPC growth, but without human guardrails, it chases cheap wins instead of business outcomes.

Meta staffers have had discussions with Alphabet's Google Cloud about the possibility of using its Gemini models to improve the Facebook parent's ad business, the Information reported on Thursday.

Meta Platforms (META) has had discussions with Google (GOOG) (GOOGL) about using the latter's Gemini artificial intelligence ...

Google made the case Monday to a Virginia judge that it should be permitted to hold onto several key portions of its advertising technology ecosystem, just weeks after avoiding a breakup of its ...

Google faced a fresh federal court test on Monday as US government lawyers asked a judge to order the breakup of the search ...