US rapper Eminem has launched legal action against an Australian beach brand with the name ‘Swim Shady’ for trademark infringement, claiming the name is too similar to his rap pseudonym Slim Shady.

Eminem is taking a beachwear company to court, arguing its name is so close to his Slim Shady persona that people might think he’s suddenly pivoted to selling umbrellas and swim shorts. The ...

According to documents filed in September, Eminem, born Marshall B. Mathers III, has asked the U.S. Patent and Trademark Office to shut down the Swim Shady trademark that was recently approved for the ...

US rapper Eminem has taken legal action against an Australian beachwear company called Swim Shady, saying its name is too similar to his trademarked rap pseudonym Slim Shady. In September, Eminem – ...

US rapper Eminem has launched a trademark battle against Australian beachwear startup Swim Shady, accusing the company of trading off his famous alter ego, Slim Shady. Swim Shady, which sells beach ...

Eminem has filed a request to cancel the trademark of Australian startup Swim Shady, alleging it created a "false association" with his alter ego Slim Shady [Getty ...

The real Swim Shady says it’s going to stand up to the real Slim Shady after rapper Eminem sued an Australian beach brand whose name sounds like his best-known alias. Swim Shady was founded in Sydney ...

The year was 1999, and the world was about to find out what the new millennium was all about. But if we were going to go out in a Y2K bang, we were going to do it with perhaps the best pop music ever ...

Eminem has begun formal legal proceedings against an Australian beachwear company named Swim Shady, arguing that the business is trading too closely on his long-established stage name, Slim Shady. The ...

Eminem, Mr. Slim Shady himself, is suing Australian beachwear company Swim Shady, claiming the brand name is too close to the rapper's trademarked rap pseudonym. In September, Eminem, born Marshall B.