Doritos Dinamita hits UK as PepsiCo taps demand for spicy snacks
Doritos has brought its rolled tortilla chip spin-off Dinamita to the UK to meet shoppers’ growing appetite for spicy snacks.
Back to the future: How heritage brands can evolve their brand identity
The true magic of updating a heritage brand lies in the tension of navigating the past, present, and future. Updating a ...
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Pepsi hurt small businesses by giving big-box retailer financial advantages, the FTC claims
ED. THERE YOU GO. ALL RIGHT. THANK YOU. PEPSI IS CELEBRATING ITS 125TH ANNIVERSARY BY LAUNCHING THIS. IT’S IT’S BRAND NEW LOGO SHOPPERS WILL START TO SEE THE NEW PACKAGING ON STORE SHELVES ...