Streaming hit a new high in May, surpassing total viewing of broadcast and cable TV for the first time, according to Nielsen.

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...

Famke Janssen gets a meaty role in upcoming weed-centered crime drama “Amsterdam Empire,” heading to Netflix later this year.

Netflix has teamed up with Yahoo, adding the company's demand-side platform to its roster of programmatic advertising ...

Advertisers will be able to buy ads programmatically via Yahoo's demand-side platform later this year in 12 countries ...