Roku ROKU has partnered with Amazon AMZN Ads to launch a new integration that could reshape how advertisers reach Connected ...

The pact announced at Cannes Lions will give buyers direct access to data from both companies for more precise targeting.

UFC and WWE parent TKO Group Holdings has appointed former Netflix and MPA exec Dean Garfield as SVP of Government Affairs.

Streaming hit a new high in May, surpassing total viewing of broadcast and cable TV for the first time, according to Nielsen.

So it's good to hear that Instagram-centric twitter clone Threads is adding features to keep spoilers out of your feed. It's ...

The advertising divisions of Amazon and Disney are joining forces to open up new opportunities for streaming buyers.

The entertainment giant and Amazon have struck a partnership that will allow advertisers to buy up programmatic advertising ...

The pact unlocks more opportunities for brands using Amazon's Deliver Service Partner to reach consumers watching Hulu, ...

ITV, Channel 4 and Sky have struck a deal to combine their online advertising spots in an attempt to fight back against streaming giants such as Netflix. The broadcasters have agreed to a new tie-up ...

Netflix and Yahoo announced a partnership on Monday that will allow prospective ad buyers to purchase programmatic connected ...