From managing news briefings to preparing statements on key issues, Leavitt plays a pivotal role in crafting the messaging that shapes public perception of the government’s actions.

In late January and early February 2025, a rumor spread online that White House Press Secretary Karoline Leavitt cited the life of Jesus as a reason Americans shouldn't worry about the possibility of Canada cutting off electricity imports in response to U.S. President Donald Trump's tariff policy.