Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play — LEGO® SMART Play™. The interactive ...

Today, the LEGO Group arrives at Toy Fair to further demonstrate the future of play ? LEGO® SMART Playtm. The interactive brick-based platform brings LEGO sets to life using cutting-edge technology ...

Toy Fair® 2026 is bringing together the biggest names in the toy industry, and one expert is offering a first look at the toys and trends shaping play this year. Toy Trends Specialist Jennifer Lynch f ...

With water parks, outdoor trails and Lego-themed attractions, Billund is ideal for a family getaway ...

Toy Fair 2026 is underway in New York to showcase some new and amazing toys taking over the scene! Jennifer Lynch is giving us all of ...

Lego sets for adults and kids are on sale this long weekend at Amazon, and we’ve narrowed down the best deals from $9. Shop ...

With a staggering 32 IPs and 16 product lines so far, heres a rundown of Blokees, the Chinese model kit company taking the world by storm.

According to information from Numerator, about 1 in 4 American homes purchase Lego building sets, and industry data indicates that approximately seven Lego sets are sold every minute world wide. This ...

When LEGO presented the SMART Play innovation at the 2026 Consumer Electronics Show (CES) in Las Vegas earlier in January, the world took note, then moved on. What people failed to notice was just how ...

LEGO's screen-free digital smart blocks are starting off with a Star Wars-sized bang. Finally, the X-Wing will make the "pew pew" noises all on its own. By Stan Horaczek Published Jan 27, 2026 4:48 PM ...

Lego is once again going to a galaxy far, far away with several new Star Wars sets being released, all with the Lego Smart ...

A smaller Lego Star Wars BB-8 model replaces the one that retired in 2019. It’s a great model, but we’re not sure it offers value for money. Space fans looking for a Lego Artemis set to build now have ...