Ashley Tisdale celebrated a big moment as her wellness brand Being Frenshe exceeded $250 million in sales four years after ...

TikTok is fueling a surge in affordable beauty trends, with skincare and makeup products under $20 becoming viral sensations thanks to creator-led reviews and tutorials. Brands like e.l.f. Cosmetics, ...

The influencer-founded brand is spotlighting professional make-up artistry through the appointment of MUAs and content ...

A broken phone or corrupted drive can mean the loss of work, evidence, art, or the last traces of the dead. But sometimes ...

On Wednesday, April 29, e.l.f. announced their founding partnership with the International Dance League, the world's first ...

Oshiya Savur, most recently chief marketing and brand officer at beauty incubator Maesa, has been appointed to CMO of E.l.f.

The beauty brand has been named a founding partner of the International Dance League, ahead of the 2026 season.

E.l.f. Cosmetics is digging into the world of true crime with the release of a new mockumentary called “Vanity Vandals,” according to a press release. Key to the effort is a 10-minute film that ...

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The above button links to Coinbase. Yahoo Finance is not a broker-dealer or investment adviser and does not offer securities or cryptocurrencies for sale or facilitate trading. Coinbase pays us for ...

The campaign comes after the success of 2024's 'Cosmetic Criminals' Catherine Santino is a Style Writer-Reporter at PEOPLE. She began contributing to PEOPLE in 2022 and joined the staff full time in ...

A striking phenomenon is emerging from China as the Middle East conflict presses on: technically skilled civilians are volunteering their expertise online to help Iran counter US military might, ...