When Stephen Curry created his Curry Brand, the idea was that the brand would rival the globally popular Jordan Brand and become a household name in the same manner. That is why he wanted to do it ...
Editor's note: The following story was updated to reflect comment from Under Armour. Golden State Warriors superstar Stephen Curry recently and fairly suddenly left his sneaker deal with Under Armour, ...
The sports endorsement world witnessed a seismic shift when Stephen Curry severed ties with Under Armour, the brand he had transformed into a basketball powerhouse over nearly a decade. What initially ...
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