CTV is no longer a niche or experimental channel. In 2026, it will earn its place as a core part of the performance media mix ...
Building on these changes, 2026 sees marketplaces continuing to adopt performance-based models. Marketplace economics will ...
CTV isn’t an emerging channel anymore; it’s a fully established, essential part of the media mix. Advertisers now understand ...
Scale, investment in measurement solutions and newfound connected TV prowess is turning the retailer into an advertising ...
Campaign Middle East on MSN
Digital Essays 2025: CTV – The screen that brought us back together
MMS’s Jad Saab explains how CTV is restoring shared viewing in MENA and offering brands more opportunities to be part of it.
Lionsgate is ready for its ad tech close-up. The film and TV studio has chosen Comcast’s FreeWheel as its exclusive ad server ...
Tags: @TheLede_ca, @TraitorsCanada, @KarineVanasse, #TheTraitorsCanada TORONTO (December 17, 2025) – Following the conclusion ...
Connected TV has been part of the advertising conversation for more than a decade, but the industry is entering a very ...
CTV confirmed today initial midseason premiere dates, delivering compelling content and engaging entertainment with hit ...
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CTV National News: Canada's inflation rate remains the same as grocery prices reach a two-year high
Colton Praill takes a closer look at the numbers as grocery prices in Canada continue to climb, despite inflation remaining ...
SocialSync can convert existing content from YouTube, Instagram, Facebook, LinkedIn, X, and Snapchat into full-screen CTV ads ...
The Canadian Press on MSN
No evidence entire Pakistan airline crew disappeared in Toronto
Rumours the entire crew of a Pakistan International Airlines flight surrendered themselves to authorities after landing in ...
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