It’s not only about asking questions; it’s about asking the right ones. They can make or break a product’s success in the ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Most leaders confuse personal brand with reputation. Learn the 3 pillars to build an authentic brand grounded in substance, ...

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

As CES kicks off in Las Vegas this week, and the tech-bros showcase a flurry of innovations, the ad industry will no doubt be ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group ...

Explore how viral products serve as anchors for brands, showcasing examples in beverages, fashion, and home goods. Learn ...

The award-winning retention marketing agency has combined its expertise in email, SMS, and loyalty programs with new capabilities in UGC ad ...

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

Discover how the Brand Potential Index (BPI) evaluates potential market reach, integrates BDI and MDI, and informs advertising strategies for successful branding.

The Japanese candy brand, which is celebrating 50 years in business, entered the U.S. market in 2008 and found success with ...

How brands use small batch and limited edition language in fashion and lifestyle, and why production numbers can reveal a gap ...