For NDTV, the rebrand is as much about advertisers as audiences. Gaurav Barjatya, Marketing Head, NDTV Network, explains the ...

The stunning box-office success of “Spider-Man: Brand New Day” stems from the movie’s emotional impact — which is unlike ...

Callaway Golf’s recent marketing stumble emphasizes the need for brands to establish clear personality guardrails, writes ...

The launch event for the 2026 Kantar BrandZ Top 100 Most Valuable Chinese Brands was held today in Shanghai under the theme ...

As Akshay Kumar turns 59, his three-decade advertising journey shows how a celebrity can continually reinvent his brand persona ...

Cashfree Payments’ Aditi Olemann discusses how the fintech platform is building brand differentiation through experience-led communication, AI and storytelling.

Without effective brand awareness, your business will get buried by the competition. Here's how to make your business stand out online.

The same agency structure that delivers polished campaigns can also create delays, extra layers, and creative compromises.

Now, it’s turning its attention from consumer awareness to deepening affinity, converting brand recognition into genuine ...

Rolex may hold all the cultural cache when it comes to luxury watches, but they're not the only game in town. These ...

Converse is trying to reconnect with a new generation of consumers through product innovation and retail experimentation. The ...

Enero boss sits down with B&T for a chat about AI. We pumped it straight into ChatGPT and got this back. Maybe.