Boasting one of the best runtimes in the business, the Marcum is built to handle the extreme cold temperatures present on many Midwestern lakes in January. The Aqua-Vu HD7i-125’s adjustable infra-red ...

Ice fishing gear is marked way down for Black Friday including Clam shelters, $100+ off augers, 50% off rods and reels, and ...

Get ready for ice fishing season with this full gear-prep checklist. Shelters, augers, electronics, lures, rods, reels, ...

Which ice fishing shelter is best? When the weather turns frigid and the wind begins to howl, it’s time for lake freeze-up and ice fishing. This pastime is made much more pleasurable when you can fish ...