In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

Will the new Alexa make sense of your shopping, entertainment, and lifestyle habits to become the first useful, contextually ...

Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss Amazon's Alexa and Echo business, and ...

Anthropic's Claude large language model is powering the majority of complex tasks for Amazon's new Alexa+, sources tell CNBC.

Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic dates NEW YORK -- ...

Amazon unveiled on Wednesday the first major overhaul of its Alexa voice assistant since it was introduced more than a decade ago, embedding it with generative artificial intelligence. The effort ...

Amazon announced the new AI-powered Alexa+ at its February 2025 Devices & Services event on Tuesday in New York City.

The tech giant revealed Alexa+ during a product-launch event on Wednesday, noting it will use large-language models (LLMs) including Amazon’s own Nova models and those from its ...

The table is set for Alexa’s big AI reveal, with Amazon holding a long-delayed “devices and services” event in New York City this Wednesday, February 26. So, what’s on the menu?

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era. The new Alexa is more conversational, can ...

But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly fee of $19.99 for the revamped voice assistant, which it calls ...

New York — Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan romantic ...