In a new era of voice commerce, traditional keyword optimization gives way to a more attribute-based, conversational approach ...

But unlike before, when Alexa was offered for free on any Alexa-enabled devices, customers will have to pay Amazon a monthly ...

Note also that, for now, Alexa+ will work only with Amazon’s own Alexa/Echo products. It will not be available in third-party ...

Alexa at 10: Amazon’s assistant is a winner and a failure ... A good start would be getting rid of the annoying ads and “By the way” interruptions.

Michael Levin and Josh Lowitz of Consumer Intelligence Research Partners (CIRP) discuss Amazon's Alexa and Echo business, and ...

Amazon is taking Alexa to the next level with the help of AI. Amazon just announced Alexa+, an updated assistant powered by generative AI. The idea is to make Alexa more human, so she can help you ...

Amazon debuted a more sophisticated version of Alexa on Wednesday that’s more conversational and can handle tasks on your behalf. But in a surprising departure from its usual playbook, the company ...

Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era.

With Alexa+, users can now establish complex routines through simple voice commands, eliminating the need for manual setup via the app. This feature allows for personalized automation, enabling Alexa+ ...

NEW YORK (AP) — Amazon on Wednesday unveiled a generative-AI infused Alexa that it says will allow the popular voice assistant to have more personality, check a user’s tone and even plan ...

New York (CNN) — Alexa+, Amazon’s revamped version of Alexa was unveiled Wednesday, bringing the popular voice assistant into the artificial intelligence era. The new Alexa is more ...