London-based WPP accused of breaching climate policy after report reveals firm linked to twice as much oil advertising as US rivals ...

Nielsen announced a new ad performance capability to help buyers predict sales lift and incremental revenue for Nielsen One ...

While research on social media advertising has largely focused on images, videos, and platform algorithms, the role of ad ...

ANALYSIS — The 2026 election cycle has reached an important stage: the biennial fight about TV ad buys. But while campaigns ...

A recent analysis of gambling ads in Ireland revealed more than twice as many male accounts were reached compared to female ...

Across Africa, political communication is rapidly moving online. Advocacy groups and public institutions now rely heavily on ...

Researchers reveal systemic opacity in platform ad data, limiting accountability, oversight and public-interest research.

As brands look to unlock new revenue streams, expansion into adjacent categories is becoming increasingly critical for ...

Microsoft’s AI ad strategy looks different from Google’s. Here’s what PPC managers may be missing and which updates deserve a ...

Movie viewers see an average of 36 minutes of uninterrupted film content between ad breaks vs. 14 minutes for TV series ...

Adthena has launched a free migration tool that converts Google Ads campaigns into formats accepted by the ChatGPT Ads platform.