As "TikTok refugees" flood to Chinese site RedNote, language learning app Duolingo has reported an over 200% spike in people learning Mandarin.

Duolingo capitalized on the sudden interest in Mandarin learning tied to the TikTok ban and RedNote’s rise. Similarly, small businesses can monitor cultural shifts—whether through social media trends, microtrends, news, or industry developments—and adapt their messaging, offerings or campaigns to meet consumer and customer new interests.

"First of all, the Chinese are so nice, they're so sweet and so welcoming. They've over here teaching us Mandarin."

The language-learning app Duolingo has seen a surprising trend emerge, the closer we get to the TikTok ban -- there's been a 216% spike in US users learning Mandarin compared to this time last year.

Can RedNote sustain its rapid rise to success with US users? Even with a TikTok ban and Duolingo boost, it faces plenty of headwinds.

As many Americans flock to RedNote ahead of a possible TikTok ban, Duolingo and Drops have seen an increase in US users learning Chinese.

Whatever US politicians were hoping for, what they got was a huge increase in users signing up to Duolingo to learn Chinese and American users flooding Chinese apps.

Yes, the language-learning app has been the big winner amid TikTok’s impending demise and it’s mostly due to spite. According to the app, Duolingo has seen a 216 percent growth in users learning Mandarin Chinese over the last year, which is tied to the growing popularity of RedNote.

Welcome back to Week in Review. This week, we’re looking at the impacts of the looming TikTok ban in the U.S., including the “TikTok refugees” moving to

Walmart, Wendy’s and Duolingo, among other companies, took to TikTok to bid farewell to the more than 170 million Americans who are on the brink of a potential nationwide ban of the app.

With the TikTok ban upheld, advertisers are implementing contingency plans. But they hope the app returns as Meta and Google aren't true replacements.