After the game on Sunday, which the Eagles won over the Green Bay Packers, 22-10, Brown expounded on his reading matter, the self-help book “Inner Excellence,” by Jim Murphy. He summed up the book’s message as: “Have a clear mind, and remember that nothing else matters, negative or positive.”

The Philadelphia Eagles wide receiver was spotted reading Jim Murphy’s “Inner Excellence: Train Your Mind for Extraordinary Performance and the Best Possible Life” on the sidelines during Sunday’s playoff game against the Green Bay Packers. The book soon took the top spot on the Amazon trending list.

After the wide receiver was seen reading "Inner Excellence" on the sideline, the book hit No. 1 overnight on Amazon and got some funny reviews from Eagles fans.

The wide receiver said the book, which provides mental techniques to improve lives, brings him a 'sense of peace.'

Eagles star receiver A.J. Brown went viral for reading a book on the sidelines -- could he be the next great literary influencer?

"Inner Excellence" became the No. 1 book on Amazon's best-sellers list almost immediately after the Eagles' win over the Packers.

A viral moment in Sunday's wild-card matchup between the Philadelphia Eagles and Green Bay Packers has led to overnight success for self-help author

A.J. Brown's Sideline Read Skyrockets to No. 1 Hottest Seller on Amazon PHILADELPHIA (AP) — Step aside, Oprah. Philadelphia Eagles star receiver A.J. Brown could launch a book club of his own ...

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A.J. Brown gave this author the best possible advertisement, even if it was by accident. While sitting on the sidelines during the Eagles‘ 22-10 victory over the Packers, perhaps looking for answers during a one-catch,

Philadelphia Eagles receiver A.J. Brown became an instant meme when he was shown reading a book on the sidelines during Sunday's 22–10 wild-card win over the Green Bay Packers.