TikTok Shop creators and customers are wondering what will happen if the social media app goes dark on Sunday. What to know.

TikTok's expected Sunday shutdown poses the biggest threat to the universe of small- and medium-sized firms and so-called influencers who depend on the short-form video site for their livelihood, while big brands are expected to move to other sites.

A strange phenomenon is sweeping through social media as the last days of TikTok in the US begin to unfold. As most of the 170 million American TikTok users await its ever-encroac

US e-commerce sellers are scrambling to prepare for a potential TikTok ban, with some halting shipments and others testing out competitors like Flip.

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

Chinese merchants on TikTok are taking precautionary measures to prepare for a looming ban of the short-video app in the United States, including switching to competing platforms and focusing on other overseas markets.

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but feared for creators.

RedNote, or Xiaohongshu, is among the fast-emerging social media and e-commerce applications, gaining popularity among users amidst ongoing fears over the possible banning of TikTok.

The business model isn't new. But the practice has recently taken off with renewed vigour as more young people seek out low-risk business models as a side gig or an alternative to a 9-to-5 job.

With a possible TikTok ban just days away, many U.S. users are looking for alternative social media platforms to help them keep up with pop culture or provide the type of entertaining videos that popularized the short-form video app.

A TikTok ban is likely to take effect in the United States within the next few days, following the Supreme Court’s unanimous decision on Friday to reject