If you’ve been paying attention to what’s happening with TikTok, you might feel a little whiplash. One minute, TikTok is one of the fastest-growing e-commerce platforms in the U.S., reaching 175 million users. The next, it’s banned, unbanned, and, at press time, dangling in legal limbo.
The only reason U.S. companies can still do business with TikTok is because Trump says he won’t enforce the law. It also gives him leverage.
Checking in on the U.S. TikTok situation, and with a month to go before the platform’s 75-day negotiation window closes, things don’t exactly look great. According to a new report from Axios, there are currently no negotiations being undertaken to keep the platform available in the U.
Instagram reportedly thinks sticking Reels in a separate app will remedy the sting of losing TikTok, but it may just leave us with two dying apps instead of one.