Former Deliveroo global brand director Lisa Nash joins Channel 4 as director of brand and content marketing. Channel 4 has ...

From campaigns to product launches to uses of data, we have rounded up eight of the standout marketing initiatives of the year.

Part two of Aldi’s festive trilogy, detailing Kevin the Carrot’s chaotic stag do, has overtaken Sainsbury’s ‘The Unexpected ...

Marketers need to stop playing by the rules and start writing new ones, grounded in cultural relevance, creativity and ...

Amazon tops System1’s Christmas leaderboard, as the current crop of festive ads achieve their highest rating for brand ...

The company behind the UK’s top podcasts is going all in on visual as it rebrands under fractional CMO Stephen Mai.

New research by System1 and Jellyfish shows AI-produced ads testing significantly better than the average traditionally made ...

Just under one in three (29.8%) consumers say that they “feel nothing” when they see Christmas campaign messages. Only around ...

Held with support from Marketing Week, Fortune Hill, The Marketing Academy and The Marketing Society, the event – this time ...

Many major brands are shifting investment away from big broadcast channels and towards media that invites more one-to-one ...

John Lewis retains its position as the UK’s favourite Christmas ad, while Waitrose secures joint second place with M&S, ...

Claiming events are “more important than ever”, B2B brands explain how they map their event portfolio to “every stage of the ...