Many CMOs are working in companies where their CEO adopts the mindset of a second CFO.

Fitness tracking app Strava has moved way beyond being a niche brand. Founded in 2009, originally catered towards hardcore ...

Primark claims online will drive “profitable” growth, as the retailer hails the impact of increasing marketing spend and ...

Despite notching up an £89m loss, the John Lewis Partnership is betting on building out its loyalty proposition and ...

Meta has named its new CMO, after appointing its previous top marketer to the newly created role of chief data officer. Denise Moreno, who has been at Meta for 17 years, takes on the role of chief ...

Brand is firmly back on the B2B agenda as the adoption of AI encourages businesses to hero the “human behind the strategy” ...

Marketing Week’s weekly round-up of the technology stories that impact the marketing sector: from AI to martech, regulation ...

As Beefeater 0.0 seeks to expand into new occasions and recruit consumers, it is leaning on emotional, conversation-driving work, rather than banking solely on rational appeal.

Almost a year into what she calls “the best job in marketing”, CMO Charlotte Lock is prepping Boots for the future with a new ...

Too many middle managers are channel experts and lack the ability to think strategically and put the customer first. AI is ...

ROAS is a limited metric that is undermining the full marketing journey, by adopting a Trojan Horse model you can better evaluate the impact of marketing.

Having led Arla Foods through a marketing transformation, CMO Patrik Hansson reflects on how he laid the foundations for long ...