Career Development - Some 79% of senior B2B marketers say they have taken on new responsibilities in the last year, according to recent research.

Social Media Marketing - This infographic looks at how B2B brands can adapt their social media approaches to focus on ideal ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Voice search is becoming increasingly relevant to SEO. These 5 B2B brands are using voice recognition to its full potential. Learn tips on how you can, too.

Websites - What's the median conversion rate for landing pages in 2024? How do conversion rates vary among industries, traffic sources, and devices? Is reading ease correlated with a better conversion ...

If you don't know, the rare corpse flower allegedly smells like it sounds. The gardens had a big hole cut in the back so they could pollinate it with another flower from Minnesota, so its smell was on ...

Most of the marketing world's views about generative AI - what it can and can't do and the ethics of using AI - seem one-sided and uncritical. We're getting it wrong. But here's what we can do.

MarketingProfs believes that learning changes lives. Our marketing training, courses, events, and free resources on topics like content marketing and email teach marketers the skills they need to plan ...

Learn how to remove internal messaging bottlenecks, clarify your value proposition, and position complex B2B products for ...

Marketing Management - CMOs and CEOs at enterprise companies are increasingly disconnected over the definition of marketing, comfort with modern marketing, and measuring marketing impact, according to ...

Microsoft now requires high-volume senders to publish a DMARC policy. B2B marketers must also prepare for its current deliverability recommendations and stricter policies ahead.

Expert marketing advice on Taglines/Names: Name for private dog club newsletter posted by Anonymous, question 27784.