Starry held the title effectively since its launch in 2023 while Sprite has stayed active in basketball culture, including ...

The appointment of Sarah Sylvester, who most recently led marketing for Victoria’s Secret, represents a renewed focus by the retailer on brand building.

Marisa Thalberg, chief customer and marketing officer at parent Catalyst Brands, digs into the “Exactly What You Are (and ...

Comedian Atsuko Okatsuka stomps around a miniature Los Angeles in creative that takes inspiration from “Attack of the 50 Foot ...

The independent agency is piloting an AI agent infrastructure from Freewheel designed to streamline premium video ...

While sports remains a major category of overall TV viewing, how consumers are watching is changing, per “The New Ad Supported Universe” report, which is part of Nielsen’s 2026 Upfront Planning Series ...

There’s A New King And It’s You” is the next step in a turnaround effort that puts the fast-food chain’s customers at the ...

For CPG brands, revenue growth doesn’t always signal healthier bottom lines. Between rising input costs, complex omnichannel ...

The paint brand’s long-running “See The Love” platform continues with a family-focused ad from agency of record Fig.

The Unilever brand is focusing on traditional media for a campaign that features podcaster Paige DeSorbo and promotes its ...

While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s ...

The campaign, which shows a robot employee short circuiting over a sip of Zevia, follows the brand skewering Coke’s AI-generated holiday marketing.