A common message lets brands scale influencer campaigns, but when scripts look identical, can audience’s trust survive the ...

Beyond hero films,, Creative Head, Virtue Asia, stresses brands must build ideas audiences can remix, share & turn into ...

Vivek Srivatsa, Chief Commercial Officer, Tata Passenger Electric Mobility speaks on the launch of TATA.CARS & the big goals ...

Anuj Sawhney, MD, Swiss Military, discusses the vision behind the launch of sub-brand Alpine Club, & opportunities in India’s ...

Tanmay Prusty, CMO, Crompton, on building Crompton 2.0, a more consumer-first brand through innovation & premiumisation ...

Conceptualised by Talented and produced by Calm Kaam, the campaign uses Punjabi culture and humour to promote Duolingo’s ...

The agency veteran announced his departure on LinkedIn, marking the end of a long stint spanning Lintas, IPG and Omnicom ...

T V Narendran, Saurabh Agrawal and Ashish Chauhan are reportedly being considered as potential successors to N Chandrasekaran ...

WazirX brings back Gangs of Wasseypur’s Ramadhir Singh in a new OTT film urging futures traders to trust research and skill ...

Navneet Education Limited has launched a new Teachers’ Day campaign film as part of its ‘Tr. for Teachers’ initiative. Titled ...

OpenAI’s new campaign film for ChatGPT Teens follows students trying to pass off AI-generated work as their own before ...