DoorDash’s Live Nation ANZ deal adds concert perks and festival activations, reflecting how brands use live events to drive ...

A practical fashion influencer marketing playbook for choosing creators, structuring content, building long-term partnerships ...

Shopee’s 9.9 campaign uses a jingle rewrite and two artist personas to frame shopping as identity, supported by themed promo ...

Campaign flights are giving way to content systems that serialize ideas, pace assets, and use participation to extend ...

AI platforms now handle more campaign execution. Here is where agencies still add value, and where software is becoming enough.

A practical food influencer marketing framework for choosing credible creators, designing for product trial, measuring ...

Tiger Beer’s new campaign treats courage as everyday behaviour, using a tiger metaphor and a Southeast Asia insight to shape ...

A practical framework for disclosure, truthful claims, creator independence, audience risk, synthetic content, and campaign ...

Instagram may limit recommendations for undisclosed AI personas, making profile transparency a practical requirement for ...

Relevance International appoints Freddie Gilbey as London director, adding senior luxury communications capacity across its ...

Hershey’s ties new Creme Bars to KATSEYE’s “Pinky Up,” using a gesture-led ad and broad media plan to frame indulgence as ...

Rival’s Gen Z survey finds only 11% feel understood. Disengagement is high, and price and quality outweigh influencers as ...