The ANA said creativity is very important to B2B advertising, but few said they were confident in their company’s ability to ...

B2B marketers need to feel empathy for the customer’s pain points and spend less time talking about product features, says ...

New data finds that 50% of brands are looking to operate pop-up shops for three days or less, with many brands looking to use ...

As retailers chase direct-to-consumer sales, Topo stays loyal to specialty retail, even four years after Designer Brands acquisition.

Ramon Soto, SVP and Chief Marketing and Communications Officer, Northwell Health, is advertising in an overcrowded health ...

TextNow picked Katt Williams to star in their first national brand campaign, "Way Too Smart to Pay Dumb" to connect with ...

With so many brands vying for users’ attention, push messages can be viewed as disruptive, irrelevant or spammy. But they can also spark engagement.

the Gillette spot painted men in a bad light and sparked the hashtag #BoycottGillette.

Amika launches The Protector with limited distribution for the first six weeks. The hair care brand chose its ...

McKinsey & Company’s second CMO Growth Research Survey, presented earlier this month in partnership with the Association of National Advertisers at the Cannes Lions International Festival of ...

The question on many marketers’ minds at POSSIBLE 2026 this week wasn’t whether to integrate AI, but rather what’s working, what isn’t, and what real-world strategies and frameworks they can emulate ...