Hilton's SVP of global marketing shares how the hospitality giant leverages algorithmic personalization, culture-shaking ...

The ‘Shrinking’ co-stars offer a playful yet accessible crash course in showing up for friends facing a diagnosis.

The unscripted push marks the fast-casual chain’s first major campaign under chief brand officer Fernando Machado.

The Gates Foundation aims to spend $200 billion by 2045 with a focus on AI, and is working on Anthropic AI-powered health ...

Marcato, having worked in tech-heavy companies such as Meta, BitHuman and Amazon, knows how challenging it can be to find the ...

For an industry built on understanding audiences, a new gatekeeper has emerged: one that doesn’t purchase products but ...

In an effort to invest more in ridesharing, delivery and robotaxis, Uber announced plans on Wednesday to lay off 10% of its ...

For Campaign’s Question of the Week series, we asked agencies how they narrow down on which events are worth attending.

The partnership included a live two-hour ESPN Fantasy Football segment filmed on United’s plane.

The agency's first work since winning the nonprofit's business leans on the comedian's own story to reach a generation with no memory of the attacks.

The nine-week challenge blends retail QR codes, social dares and real-world cash prizes across four countries.

Omnicom has spoken of its pride in its media agency work for PepsiCo over the last three decades, even as it reels from the shock loss of the global account to Publicis Groupe without any pitch ...