It now accounts for 26% of the country’s 15+ population, according to the Kantar Media Compass Report, Q3 2025. The report, a ...

Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...

Young consumers expect brands, even iconic legacy ones, to be fresh and inclusive. But before you update for a new generation ...

Surath, who was Performics COO, has been elevated to chief strategy and transformation officer, Publicis Media India.

A creator-led launch and cinematic brand film aim to spark desire and impulse online, sidestepping price cues in a crowded ...

LLMs today need to speak a variety of languages, not just English with an accent. I was chatting with a friend in Jakarta ...

Campaign India unveiled the South Asia Agency Of The Year 2025 winners at a ceremony in Mumbai on December 2. Below is the ...

Alongside the strategic expansion, Edelman has appointed Quang Nguyen as managing director of Edelman Vietnam, a market the ...

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On December 1, 2025, Omnicom finalised its $9 billion acquisition of Interpublic Group, becoming the world's largest advertising holding company. Since then, the network has unveiled a sweeping ...

When filmmaker Nitesh Tiwari began reading the scripts for HDFC Securities’ new ‘Scam 2025: Choron ka Parivar’ (Family of Thieves) campaign, one detail stayed with him: crime rates tend to spike ...

WPP has globally deferred October/November pay reviews for some of its employees until May, others to January next year, Campaign has learned. All networks across the business are believed to have ...