It will come as no surprise to anyone when I say that the app industry is a very dynamic one, with things changing by the week or even day, and 2025 was ...

TikTok was the top grossing app worldwide for the fourth year in a row and generated more than $3 billion in-app, the only app on the market to reach that ...

Affiliate marketing is one of the well-established kinds of digital marketing that helps app marketers to acquire users for their apps. In essence, affiliate marketing companies serve as a mediator ...

Discover how ChatGPT’s growing app ecosystem is reshaping app discovery and user acquisition for developers and growth teams.

For app marketers, the narrative of the last few years has been consistent—and consistently challenging. The easy wins on ...

At the outset of 2026, the mission statement for performance marketers seems to be benchmarking the performance of everything that has made it through the filter and fully integrating it into the ...

Subscription apps are no longer the scrappy sibling of mobile gaming. They now represent one of the fastest-growing segments in the app economy — but they’re also facing a far more complex growth ...

Dive into the world of app marketing with our comprehensive guide and discover the key to unlocking your app’s full potential. With millions of apps vying for attention, standing out and captivating ...

Explore the App Store Marketing map featuring the top platforms and tools to improve visibility, boost rankings, and grow on the app stores.

The health and fitness app market market spans a large set of apps, from fitness fanatics looking for the best workout routines, hubs for running communities and meditation guidance, there’s something ...

Discover how App Store Optimization companies can enhance your app marketing strategy and improve search rankings in app stores.