New traffic data shows a widening divide between YMYL and B2B tech — and points to the TOFU strategies most likely to work ...

After a few months of slowing rolling out these features, everyone should soon have access to them. After a few months of a slow rollout, Google is now rolling out the new AI performance reports and ...

Google's Demand Gen tools aim to shorten the path from discovery to conversion while making it easier to scale creative ...

Google’s new YouTube creative guidance highlights the ad elements associated with stronger conversions and ROI.

Google is testing new Performance Max controls that let advertisers influence which channels the algorithm prioritizes.

Google’s site reputation abuse manual action will no longer impact the search results in the European Economic Area (EEA) ...

AI watermarks don’t determine search performance. What matters is whether your content is original, useful, accurate, and ...

Google’s new Product titles report shows advertisers which AI-generated product titles are being served and how they perform.

Google Search has upgraded AI Mode to use its latest Gemini model, Gemini 3.8 Flash. This comes just a couple weeks after Google AI Mode was powered by Gemini 3.7 Flash. Like with the 3.7 release, 3.8 ...

Judge keeps the monopoly finding intact, but chooses behavioral remedies over a forced AdX sale, preserving Google's ad ...

Google is rolling out link carousels for developing topics, like top stories, for AI Mode after adding this feature for AI ...

Ten ads can behave like one when they make the same pitch. Give each buyer persona a distinct angle to expand your reach.