AI is accelerating software decisions while quotes, approvals, and sales handoffs discourage buyers ready to spend.

As composability becomes standard, the real question is where customer data, intelligence, and decision-making should live.

From Agentforce campaign creation to cleaner reporting, these are the Winter ’27 changes with the biggest impact on marketing ...

A federal judge found Google illegally monopolized key ad-tech markets, but rejected the remedy that could have fundamentally ...

AI answers keep changing, so PR, SEO, and content need a shared view of what buyers ask, which sources get cited, and what ...

Platforms claim too much credit and backends often give too little. Holdout tests can show how much revenue advertising truly ...

Stop customizing your way around fragmented data. Start unifying it for your own reporting and for an industry waiting on you ...

Reach alone says little about a creator’s ability to drive sales, especially as algorithms put content in front of more ...

AI agents pass data back and forth to run your campaigns. Here is how to prevent proprietary leaks and privacy failures ...

OpenAI is making ChatGPT ads easier to buy. That's a long way from proving advertisers will spend the $100 billion it ...

Research across 953 martech stacks reveals when more functionality helps, when execution matters more, and when less can be ...