Saudi Arabia’s Ministry of Communications and Information Technology (MCIT) and Snap Inc. have signed a strategic partnership ...

KFC Arabia has launched a Baloot-inspired campaign in Saudi Arabia in collaboration with TBWARAAD and Zat Baloot, seeking to ...

Every AI founder will tell you their product is different because of the model underneath it. Zainab Imichi Alhassan and ...

Influencer marketing is entering a more fragmented and culturally nuanced phase, with brands increasingly looking beyond ...

For years, influencer marketing in the GCC has been closely associated with celebrity reach. But as the region's creator ...

Publicis Groupe has been appointed PepsiCo’s lead global media partner, taking on media responsibilities across more than 200 ...

Amazon Ads has launched First Day Ready, a multi-brand campaign designed to connect brands with Gen Z consumers during the ...

Victoria Beckham’s fashion business has identified the Middle East as its second-biggest geographical priority after the US, ...

The Dubai Health Authority (DHA) has introduced new standards governing medical advertising on social media, prohibiting ...

Fintech branding has a look, and you definitely know it when you see it. Gradients that go on forever, 3D icons buffed to a ...

The GCC's travel and tourism sector is entering a new phase. The story is no longer simply about recovering from the pandemic ...

The UAE is positioning food manufacturing as more than a food-security imperative. It is emerging as a strategic pillar of ...