Bias isn’t just a flaw, it's a feature. Biases are the brain’s shortcuts for surviving an overwhelming world. This guide ...

iMotions Education has been used by thousands of university students. In this Case Story, we tested out iMotions Education with high school/gymnasiet students. Recently, iMotions had the opportunity ...

iMotions EduLabs Elevate Research, Empower Education Welcome to the future of higher education where academia meets application iMotions EduLabs are a fusion of our “Education”… See features now This ...

Join us in Sydney from 1–3 December 2025 for the Australian & New Zealand Marketing Academy Conference. Hosted at Macquarie University, ANZMAC 2025 brings together academics, industry leaders, and ...

Have you ever wondered why some days you can clearly remember locking your front door in the morning while heading off to work, while other days you can’t recall at all? Chances are, you’ve ...

Have you ever noticed how a bright red “SALE” sign instantly grabs your attention, much the same as “STOP” signs, or how a blue-walled café makes you feel relaxed? Color affects us all the time and ...

Over the past decade, the use of neuroscience tools in market research has progressed from a “nice to have” add-on, to an essential part of any consumer research study. As we have detailed before on ...

Health and wellbeing research in human factors focuses on understanding and enhancing how people interact with their environments to support mental resilience and overall wellbeing. Using biosensor ...

Optimize content and media spend by measuring consumer responses to videos, ads, movies and TV shows – unobtrusively and at scale. Affectiva Media Analytics empowers brands with real-time, scalable ...

There is something immediate and emotional about good design. Living and working in a place where design is intentional and done with the users in mind, has shown positive, psychological benefits. It ...

Have you ever walked into a room and felt instantly at ease, or perhaps the opposite, without knowing why? This instinctual reaction is at the heart of neuroarchitecture, an exciting field where ...