The company has embraced a turnaround plan that involves drastic cost-cutting and a refocus on its luxury brands Read more at ...

Shiseido is said to be considering divesting some of its North American makeup assets. The Japanese beauty group is considering selling Bare Minerals, Laura Mercier and Buxom, according to several ...

In a bid to secure relevance in a competitive beauty market, Shiseido is relying on its digital hub to drive internal change. The company has invested in a unified global e-commerce strategy, ...

Shiseido Travel Retail has unveiled the Beauty Terminal, its first-ever pop-up experience in Hainan, introducing a new way ...

CHICAGO & HELSINKI--(BUSINESS WIRE)--Revieve®, a personalized digital brand experience company working with global brands, retailers, and digital services providers in the beauty, skin, health, and ...

Japanese department store chain Mitsukoshi is undertaking a pilot embedding RFID tags on Shiseido cosmetics to create what the companies call the “department store of the future.” The project began on ...

Running from 1-29 January, the activation is designed to engage travellers with Shiseido’s beauty universe, featuring its prestige portfolio alongside airport-inspired experiences.

Shiseido Co. agreed to buy skincare brand Drunk Elephant for $845 million as the Japanese beauty company seeks to appeal to younger consumers in the U.S. The deal for Drunk Elephant Holdings LLC won’t ...